Jiu-Jitsu, Kickboxing, and MMA, without the typical look of the industry.
Impact Fight is an emerging Jiu Jitsu clothing manufacturer and retail store carrying a multitude of products catering to Jiu Jitsu, Kickboxing and MMA. They were looking to challenge the norm in the fight world and go a different route from the ubiquitous 'Affliction' and 'Ed Hardy' style.
We designed a clean and refined, boutique look to the site, capped off with custom product photography, further distinguishing Impact Fight from the competition and showcasing the products in an easy to use site, directly tied into their point of sale system.
The site is also optimized for most tablets and smartphones giving a consistent experience, and providing an effortless option to shop on the go.
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