These aren't the same cloth diapers you once wore!


The strategy for this ad campaign was to get more babies into cloth diapers. To do so, the mind-set of parents needed to change. There are many misconceptions circling the idea of cloth diapering—or myths, if you will. The ideas we played out were: 

1. Cloth diapering is not 'too hard'.
2. They're much more adorable than disposables.
3. They're better for the environment