These aren't the same cloth diapers you once wore!
The strategy for this ad campaign was to get more babies into cloth diapers. To do so, the mind-set of parents needed to change. There are many misconceptions circling the idea of cloth diapering—or myths, if you will. The ideas we played out were:
1. Cloth diapering is not 'too hard'.
2. They're much more adorable than disposables.
3. They're better for the environment
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